The all-in-one operating system for independent used-car dealers

Inventory, CRM, financing, payments, your website and AI - working together, instead of six separate tools that don't communicate with each other.

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A lineup of new and used vehicles managed in DealerShark
The DealerShark dashboard - inventory, sales pipeline and leads in one view

Works with the tools your dealership already runs on and the ones you wish you were using

Everything your dealership does, in one place

Every module sharing the same data. A vehicle is entered once and is fully tracked from purchase to sale.

  • Inventory & Listings

    VIN-decode a vehicle from a photo, price it, then push it to AutoTrader, Kijiji and Car Gurus automatically.

  • CRM & Sales

    Every lead, opportunity and customer in one place, from first enquiry through to a signed contract.

  • Financing & Payments

    Build financing into quotes and invoices, then take the payment online.

  • Dealer Website

    A fast, bilingual website built to rank - with trade-in, financing and make-an-offer tools included.

  • Communications

    Email, two-way SMS, and a phone system that records, transcribes and summarises every call.

  • Marketing

    Mass email and SMS campaigns, and sequences that do the follow-up for you.

Your phone system, inside your CRM

Every call is recorded, transcribed and summarized on the customer's record, and every unknown caller becomes a lead automatically.

  • Calls recorded and attached to the customer
  • Transcripts and AI summaries after every call
  • An instant SMS and email after a missed call
  • A lead created for every unknown number
See the phone system
A desk phone and the screen of a live call: unknown number, recording in progress, a new lead created when the call ends

Artificial intelligence

Your dealership, working with AI - not just using it

DealerShark's AI is wired into your real data: your inventory, your leads, your quotes. It does not guess, it answers.

A buyer asks a financing question at 11pm. The chatbot answers with the real numbers for that vehicle, then books the test drive.

  • Sales IQ

    Your personal sales assistant that analyzes each deal and tells you which deals are hot and what might sink the deal

  • Website AI chat

    Answers your website visitors around the clock, from your real inventory.

  • Photo VIN decoder

    Photograph the VIN and the vehicle is added with its full specification.

  • MCP server

    Connect Claude or ChatGPT straight into your dealership.

  • Call summaries and transcripts

    Every call is recorded, transcribed and summarized, so nothing said on the phone gets lost.

  • AI vehicle descriptions

    AI writes the listing description from the vehicle's specifications.

Built for Canadian dealers

A fully bilingual website and admin panel, Quebec-compliant sales contracts and window stickers, and amounts in Canadian dollars.

Proudly Canadian
  • Fully bilingual software and website
  • Quebec-compliant sales contract
  • Canadian taxes and currency

A plan for every size of dealership

Prices in Canadian dollars, per month.

Starter

Inventory, CRM and listing sync.

$249/month

Growth

Most popular

Adds your website, e-signatures and commissions.

$399/month

Pro

Adds phone, the marketing suite and the AI features.

$699/month

Elite

Everything, for multi-location groups.

$999/month

See all plans

Ready to see it running on your own inventory?

Book a 30-minute demo. We show you the platform with your vehicles in it, not with demo data.

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